Path diagnosis

Where does it hit you right now?

Five paths. One diagnosis. You recognise yourself in a sentence, I take it from there. If you don't know yet what you need, the soft entry is at the bottom.

Read top to bottom. Pick the one that hurts most.

Which sentence describes your day?

The path behind it is the one I can work on most honestly.

Brands with stance
„My brand dilutes at every touchpoint.“
Brand voice engine
Brand codex, touchpoint adapters, update loop. Every email, every reply, every product text sounds like you, not like a language model.
EinstiegBrand voice audit · €1,490 (credited)
Audit is the entry, fully credited toward the engine build. Build scope scales with brand and data size.
See path
Brands with stance
„Customer requests eat my entire day.“
Customer service routing
Requests get classified, pre-drafted, and only handed to you where it actually matters for the relationship. The human decides, the system prepares.
EinstiegService routing audit · €1,490 (credited)
Audit is the entry, fully credited toward the routing build. Build scope scales with ticket volume and stack.
See path
Brands with stance
„My knowledge lives only in my head.“
Founder knowledge inventory
Your founder knowledge gets structured, retrievable, and connected to the engine. Without you ever writing a wiki article. Speech in, structure out.
EinstiegKnowledge inventory audit · €1,490 (credited)
Audit is the entry, fully credited toward the knowledge engine. Build scope scales with depth and sources.
See path
For SMBs & solo founders
„Three tabs with AI tools open. Same tasks tonight as a year ago.“
AI coaching: diagnosis
One hour where I tell you what really has to go. Diagnosed, prioritised, translated. Not a bootcamp, not a tool comparison, not a custom GPT workshop.
EinstiegDiagnosis · €690 (fixed price)
Diagnosis is the entry. Coaching and follow-up optional, hourly.
See path
For SMBs & solo founders
„Standard software doesn't fit my processes.“
Software development
Custom SaaS, AI agents, knowledge assistants, or the prototype you built yourself that I take over and make production-ready. Architecture-first, stack-close, with risk reversal on milestone 1.
EinstiegMoney-back after M1
From prototype rescue to custom SaaS. Money-back guarantee on milestone 1, project pricing scales with scope and complexity.
See path
For SMBs & solopreneurs
„I'm making an expensive tech decision and don't want to make it alone.“
Fractional CTO
Your technical head on call: architecture, build-or-buy, security. You make the big decisions without paying for a CTO role. If you want, I build the system too.
EinstiegCompass · 3,900 € (fixed price)
From the architecture compass to CTO on call to fixed-price builds. Money-back on the first step.
See path
For SMBs & solo founders
„I built something with AI, and it wobbles.“
Make vibe coding hold
Your AI prototype runs but doesn't hold. I bring it to solid ground, from the check to a production-ready rebuild.
EinstiegProduction Readiness Check · €690 (credited)
From the €99 walkthrough to a fixed-price rebuild.
Make it hold

I don't know yet what I need.

Also fine. Then we talk briefly, honestly, no pitch. You speak, I listen, at the end you know whether one of the paths fits.

60-min sorting walkthrough (€99)

Rather read first? Go to blog

Two worlds, one principle.

I work in two clearly separated contexts. The cluster above sorts you, this block shows where you land.

Cluster I

Brands with stance

Three places for values-led brands.

Brand voice, customer service and founder knowledge as one connected mission-brand frame. Kept small, well documented, built so you can keep working without me.

Brand voice engine
Customer service routing
Founder knowledge inventory

For SMBs & solo founders

Diagnosis, coaching, custom software, prototype rescue.

When AI is still a gimmick, standard tools no longer suffice, or the prototype you built yourself needs to carry weight. Diagnosis is the entry, software the extension. Fixed prices, no pricing tiers.

AI coaching: diagnosis
Software development
Fractional CTO

How I work. Whatever path.

Three steps. Consistent across all paths. So you know up front what you're getting into.

Diagnosis, not discovery
A fixed-price session where I listen, sort, and tell you in the end what you actually need. Even if the honest answer is: nothing.
First milestone on my risk
For engine builds and software projects: I build the first step on my risk. If it doesn't convince you, you get your money back. Risk reversal instead of advance trust.
Handover that holds
What I build, you can keep running without me. Documented, kept lean, no lock-in.

When I'm not the right match.

What I'm not defines me as much as what I am. Three honest anti-filters.

If you want an agency that does whatever you say. I tell you what I think is wrong. Even when it's your idea.
If you think of AI as a way to replace people. I don't work on automating people away. I work on giving your people back their head capacity.
If you want to scale immediately, without knowing what your brand carries. I build the foundation first, stack second. The other way around fails too often.