Where does it hit you right now?
Five paths. One diagnosis. You recognise yourself in a sentence, I take it from there. If you don't know yet what you need, the soft entry is at the bottom.
Read top to bottom. Pick the one that hurts most.
Which sentence describes your day?
The path behind it is the one I can work on most honestly.
- Brands with stance
„My brand dilutes at every touchpoint.“
Brand voice engine
Brand codex, touchpoint adapters, update loop. Every email, every reply, every product text sounds like you, not like a language model.
EinstiegBrand voice audit · €1,490 (credited)Audit is the entry, fully credited toward the engine build. Build scope scales with brand and data size.
See path - Brands with stance
„Customer requests eat my entire day.“
Customer service routing
Requests get classified, pre-drafted, and only handed to you where it actually matters for the relationship. The human decides, the system prepares.
EinstiegService routing audit · €1,490 (credited)Audit is the entry, fully credited toward the routing build. Build scope scales with ticket volume and stack.
See path - Brands with stance
„My knowledge lives only in my head.“
Founder knowledge inventory
Your founder knowledge gets structured, retrievable, and connected to the engine. Without you ever writing a wiki article. Speech in, structure out.
EinstiegKnowledge inventory audit · €1,490 (credited)Audit is the entry, fully credited toward the knowledge engine. Build scope scales with depth and sources.
See path - For SMBs & solo founders
„Three tabs with AI tools open. Same tasks tonight as a year ago.“
AI coaching: diagnosis
One hour where I tell you what really has to go. Diagnosed, prioritised, translated. Not a bootcamp, not a tool comparison, not a custom GPT workshop.
EinstiegDiagnosis · €690 (fixed price)Diagnosis is the entry. Coaching and follow-up optional, hourly.
See path - For SMBs & solo founders
„Standard software doesn't fit my processes.“
Software development
Architecture-first, stack-close, with risk reversal. The first milestone is on my risk. If it doesn't convince you, you don't pay.
EinstiegFirst milestone freeFirst step on my risk. Project pricing scales with scope and complexity.
See path
I don't know yet what I need.
Also fine. Then we talk briefly, honestly, no pitch. You speak, I listen, at the end you know whether one of the five paths fits.
Two worlds, one principle.
I work in two clearly separated contexts. The cluster above sorts you, this block shows where you land.
How I work. Whatever path.
Three steps. Consistent across all five paths. So you know up front what you're getting into.
Diagnosis, not discovery
A fixed-price session where I listen, sort, and tell you in the end what you actually need. Even if the honest answer is: nothing.
First milestone on my risk
For engine builds and software projects: I build the first step on my risk. If it doesn't convince you, you don't pay. Risk reversal instead of advance trust.
Handover that holds
What I build, you can keep running without me. Documented, kept lean, no lock-in.
When I'm not the right match.
What I'm not defines me as much as what I am. Three honest anti-filters.
If you want an agency that does whatever you say. I tell you what I think is wrong. Even when it's your idea.
If you think of AI as a way to replace people. I don't work on automating people away. I work on giving your people back their head capacity.
If you want to scale immediately, without knowing what your brand carries. I build the foundation first, stack second. The other way around fails too often.
Got your path?
Then I'll see you on the path page. Don't have one? Then we sort it in the 60-min walkthrough for €99. One hour, one question, one clear next step.