
The person behind the code
You're looking for someone who truly understands your challenge. Not just talks about it, but listens and delivers. Someone with deep technical expertise who still speaks your language.
I'm Jörg. For over ten years, I've been building software systems that work in the real world, not in presentations.
What drives me? Every day I see how much potential lives inside small businesses. And how much of it drains away in mindless, repetitive tasks. That stays with me. Because the technology to change this already exists.
That's why today I do both: AI coaching that shows you where real time comes back. And custom software for when standard tools aren't enough.
My Journey
The first spark
Wrote my first program early on. That feeling of building something functional from an empty file never left me. It turned into a computer science degree specializing in software engineering.
Over a decade of practice
Shaping complex systems that hold up long-term. Architecture decisions that ripple for years. Over the years, I've learned what separates software that works from software that truly lasts.
AI changes the rules
When AI hit the mainstream, I realized: the possibilities are enormous, but small businesses in particular barely have the time to dig in. Everyone talks about AI. But who shows you as an SMB how to actually use it?
Today: Your AI coach
That's exactly where I come in. So you don't have to figure it out alone. Whether through the Freedom Plan, coaching, or custom software: technology should free up your time for the things that truly matter.

How I work
Pragmatism over theory
No PowerPoint strategies, no buzzword parade. What I propose works in practice, or I'll tell you honestly.
Your size, your budget
I don't think in enterprise dimensions. Every recommendation considers what's realistic for your business.
Honesty about trade-offs
AI can do a lot, but not everything. I'll openly tell you where the limits are and where an investment truly pays off.
One companion, end to end
No project tourism. From coaching to software to support: one system, one guide by your side.
Sound like a good fit?
Away from the screen
When I'm not working on architectures or building AI workflows, you'll find me outside. Preferably in the forest. No phone, no notifications. Just walking and clearing my head. That's my balance, and honestly, the best ideas happen right there.
My second passion: films. During school and university, I worked as a projectionist at a cinema, and it never let go of me since. Great stories, powerful imagery, that moment when a film makes you completely forget where you are. That still fascinates me.
Maybe that fits together better than it seems at first glance: technology should create the space for you to be human. For walks, for films, for the things that truly matter.

“Technology should have your back. So you have time for the things that truly matter.”